Project Marketing

Project Marketing

We can assist in design of your new project as well as finding you a builder and can project manage your development as well.

  1. Traditional Project Marketing

A. Market research, trends and development analysis

B. Set up the onsite sales and information office (where required)

C. Design a specialized website for the project – Yong’s in house full time graphic designer, webmaster and IT Manager can produce the website

D. Organize tailor made brochures, floor plans, fixture and fitting guide, folders etc.., through our in-house team.

G. Manage sales enquiries, price list updates, contract negotiation and settlements etc..

E. Design tailor made directional and for sale signage and banners

F. Coordinate with a large number of other agents through information sessions

2. Investment Selling

A. Conduct investment seminars

B. Market to our investor database

C. Coordinate with our large network of investment selling companies through our database

3. International Marketing To Cashed Up Asian Buyers.

A. Market to this exclusive wealthy Asian market consistently through Yong’s large network as well as through various Asian media

B. Market through our Asian databases

C. Manage sales enquiries, price list updates, contract negotiation and settlement with those Asian buyers through our multicultural language advantage. At Yong, its really like a mini United Nations with over 10 languages spoken in our network

Yong Project Marketing Services:

  • Market Research, trends and development analysis
  • Comprehensive off the plan to completion sales and marketing
  • Product design review with particular consideration given to functionality, buyer preferences and product mix to maximise value and saleability
  • Detailed pricing strategy and structure
  • Sales strategies and initiatives
  • Rental estimate pricing structure
  • Customised marketing budgets and media campaigns
  • Coordination of marketing tools, materials and website development and design
  • Sales office planning and styling
  • Accurate buyer enquiry and data recording, along with efficient administration, trust accounting, client reporting and streamlined marketing operations
  • Facilitate pre-settlement inspections
  • Property management services
  • Interstate and international marketing experience including power point seminar presentations and property expos
  • We will communicate with you often, propose meeting weekly to discuss the progress of your development campaign. A written report will be provided weekly summarizing each weeks activity, including a list of prospective buyers who have inspected your development, their feedback, source of enquiry and any marketing and media changes required for the campaign.
  • All sales and marketing administration components will be facilitated through Yong Project Marketing’s team to streamline the process from inception to completion
  • Off Shore Marketing – highly recognized Asia Pacific profile with contacts in all major cities and the capacity to market property off shore
  • Database of buyers – High quality residential projects database comprising approximately 50,000 past buyer enquiries, investors, and purchasers gained from past marketing activities and covering all market segments
  • Dealer Channels – To fast track presales, a distribution channel of accountants, financial planners, mortgage brokers and off shore Asian based networks of Australian Property purchase referral sources